“There is no such thing as good enough; it just has to be the best.”

There has been some interesting stuff that Apple has been sharing lately or leaking from it’s organization.  Below is an Apple recruitment video:

And then this letter to new employees:

Here are some quotes that I found extremely powerful from the video:

“You will get more out of working here for two years than you will get out of working at another company for 5 years…easily.”

“There is a lot of places that you can find ‘happiness’.  Work, when structured right, is one of the places that you can find meaning.”

“You don’t come to Apple unless you are really good at what you do…the reason you are here, the reason you are hired,  is because you are at the top of your field, or you have the potential to be at the top of your field.”

I would love to know what others do to create this type of environment in schools?  Honestly, our kids deserve to learn in this type of environment, so how do we go on to creating/fostering it?

Just thought I would share since these are both extremely powerful things that we should be looking at as we head into the next school year.


“..if you get the right people in the room with this notion of ‘let’s just do something really great’, then great things can happen.”




  1. Just a little push back:

    I’m not sure I agree that this is the best environment for learning. I mean, yes, Apple creates great things with success as the bottom line. I get that. However, it’s a very closed environment, with a high level of micromanagement. I like their notion that people don’t come to play it safe, but I’m wondering if “we only accept the best” is really the best mindset.

    What if it were more like Google? What if we let teachers do whatever they wanted twenty percent of the time? What if we worked on innovation and open source? What if we played well with outside organizations? Google doesn’t emphasize “it has to be the best,” but they attract some of the best folks in the industry and they continue to expand and dominate.

    I enjoy Apple products and I’m sure their business model could help us clarify a vision. However, if I’m going for approach, I’d rather look to Google.

    July 28, 2012
  2. I agree with your idea about Google and Apple…It is not really the company that I think we should aspire to, but the idea of pushing ourselves to be the best we can be.

    With that being said, I know that Google has 20% time and it has been successful, but hasn’t it been misconstrued that people do whatever they want during that time? In actuality, they pursue their own projects that will push Google forward in their vision of what they (the company) are trying to do. You do not see anyone from Google pushing knitting right? I love the idea, but what would happen if an employee did nothing with that 20% time at Google? Would they be fired? What about a teacher? I think it is something that we should look at but does the opportunity also come with a certain level of responsibility to be innovative? It should in my opinion.

    July 28, 2012
  3. […] Couros recently posted on Connected Principals that “There is no such thing as good enough; it just has to be the best”.  He is right that our kids deserve schools full of people who meet employment criteria similar to […]

    August 6, 2012
  4. Then just say it, George, that everyone should push themselves to do their best. Don’t clutter the message with pseudo-profundity. The idea of extending one’s self certainly is not a new idea. Apple’s cult-like approach to employee recruitment borders on a kind of fanatic groupthink where the self is subordinated to the Company (even on some weekends).

    This current fascination with corporate models among educators is just baffling, especially with those earning gazillions selling overpriced toys that go obsolete in a year, compelling rabid consumers to buy virtually the same item (with minor variances) every 12-18 months.

    Thankfully, I remain uncorrupted by avoiding these ridiculously expensive consumerist traps. I can’t say the same for many of my younger colleagues, however.

    August 7, 2012
  5. Tabitha Brown, M.Ed said:

    Here’s a bigger question. What drives the change we are seeking? Cultures are set up because it works for those setting it up. What is the culture that should be set up for the schools? We all eventually adapt to new technology because it provides something we desire. In the end it is why we have electricity, home appliances, home entertainment, mobile communication or vehicles. There is no requirement to buy the latest gadget that of course is a choice. Can these gadgets improve how students learn? Can the culture from these companies have an effect on the output from having been educated? What is the mindset that youth should walk away from school with? I’m going to be the best and if I’m not the best I’m an utter failure? I am going to learn because it is interesting, engaging and fun? I am curious about…because I want to know how to make this better for…?

    We can not truly predict what technology will be available to consumers in 12 years but we can give students the ability figure things out, accept change and adapt. Curiosity, determination, self-reliance, collaboration and engagement should be at the heart of education.

    August 14, 2012

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