School Branding

Best Advertising For Schools?

September 2, 2010
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Best Advertising For Schools?

Recently, I read an article by Simon Sinek (I love his blog and this video) talking about how advertisers are failing more to focus on the needs of their customer. “The reason we hate advertising is because the ad industry has no idea who its customer is…” This is sometimes my fear with education. ...

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Wings and Roots: Our school’s 2 major ed. initiatives for the year

August 11, 2010
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Wings and Roots: Our school’s 2 major ed. initiatives for the year

My opening remarks to the St. Gregory student body, the morning of the first day of school. Welcome to 2010-11! A popular saying urges us to remember that there are only two things we really need to flourish in life: roots and wings. I like the saying;   it provides a lovely metaphor simplifying...

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Creating a Vision for Connected Principals

August 11, 2010
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Creating a Vision for Connected Principals

When I first thought of the idea of creating the “Connected Principals” website, it was to include a small group of administrators who I had come to know and learn about where they stand on education.  Through talking with some of them, we thought it would be best to open up the community to...

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Best Advertising For Schools?

August 10, 2010
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Best Advertising For Schools?

Recently, I read an article by Simon Sinek (I love his blog and this video) talking about how advertisers are failing more to focus on the needs of their customer. “The reason we hate advertising is because the ad industry has no idea who its customer is…” This is sometimes my fear with education....

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Building Momentum and Leading in the Digital Age

August 8, 2010
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Building Momentum and Leading in the Digital Age

Thursday August 5th was a particularly busy day for me.  In the midst of interviewing candidates for an open vice principal position, calling prospective teachers, and going through mounds of paperwork I managed to make the time to video conference with administrators and educational stakeholders in Virginia, Iowa, New York, and Florida.  Let me...

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About Connected Principals

This blog is the collected thoughts of school administrators that want to share best practices in education. All of the authors have different experiences in education but all have the same goal; ensuring we do what is best for students.