The Risk and Reward of Blogging
ght=”135″ />As a school Superintendent, communications is one of my key job functions. There are a myriad of required and expected forms of communications; we have newsletters, press releases, and web pages to share information about our district. These traditional tools have paved the way for social media tools such as Twitter and Facebook. As a district it is essential that we provide information in a variety of ways, in a variety of mediums, to reach our constituents where they consume information. Our students, parents, and community members are, in reality, consumers of information. There is essential communication that we must convey to parents, students, and the community. We are a team; it truly takes an informed village to raise children today.
While we have many formal, specifically-targeted, communications tools, a blog communicates an entirely different information stream. As a Superintendent, I enjoy writing blog posts. For me, writing blogs is like talking directly to the reader about educational topics. Blog posts aren’t expected or essential in the function of the district; I don’t use this forum to announce policy changes or to distribute press releases. Blog posts provide the opportunity to share my perspective or point of view. As a Superintendent, I want the reader to have the opportunity to read about my perspectives, thought processes, and rationale. I want to share information about state and national topics in education. These topics may not necessarily have a direct influence on Loveland today, but they are certainly important in conversations about education in a larger arena. Blog posts allow me to preview what may be coming in the future or reflect on an initiative that is currently underway.
I truly enjoy my job and have a passion for education. There is a certain risk in blogging about my position on potentially divisive topics – especially without a specific reason to post them publicly. I am sure not everyone will always agree with my position on various topics; I wouldn’t expect anyone to always agree with me. By blogging, I risk alienating constituents unnecessarily; I open myself to criticism. On the other hand, the opportunity to provide perspective, to encourage conversations, and to provoke active thought about education is invaluable. My job isn’t to manage and avoid uneasiness; my job is to elevate Loveland as an educational institution. My role isn’t to stay quiet about challenging issues facing education; my role is build consensus on the direction for Loveland. The risk of disagreement is well worth the reward for furthering the conversation and promoting education.
As I blog, share ideas, and provide more information I encourage you to email me (firstname.lastname@example.org) your comments, thoughts, concerns, and ideas. Many times my posts are developmental and the topics just emerging on the forefront of education. I respect opposing viewpoints and encourage you to share your opinions. We are not always going to agree, but progress is made through the exchange of ideas. The ultimate goal is to provide the best opportunities for today’s students as we prepare them to be tomorrow’s leaders. The potential rewards are immense.
Feel free to visit my other blog posts at: http://lovelandschools.org/superintendent/